Traction Thinking

Traction Thinking

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Replay: Not all signals are worth following

Startups don’t die from a lack of effort — they die from false confidence. Let’s talk about how to stop tricking yourself and test what really matters.
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58:24

🧠 Deep Dives

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🧠 Deep dive — the 6 weapons killing your startup’s progress
Your startup doesn’t need more features. It needs Adderall.
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JDM
🧠 That’s not a startup. It's a feature with a pitch deck
Startups scale. Features get Sherlocked. Here's how to tell the difference.
 • 
JDM
 and 
Cameron Law
🧠 What your burn rate isn’t telling you
A 12-month runway sounds great — until you realize you’ve been burning to prove nothing.
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JDM
1

▶️ Video

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58:24
Replay: Not all signals are worth following
Startups don’t die from a lack of effort — they die from false confidence. Let’s talk about how to stop tricking yourself and test what really matters.
 • 
JDM
 and 
Cameron Law
51:28
Replay: how good signals mislead great startups
Early traction is dangerous if shallow. In this office hours, we talked about going beyond the surface, testing actual urgency, and staying grounded…
 • 
JDM
 and 
Cameron Law
1
38:17
Office Hours: traction, demos, and the cold start trap
We unpacked the patterns behind early startup struggles — loyal users that don’t grow, demos that don’t convert, and platforms that attract one side of…
 • 
JDM
 and 
Cameron Law

Recent posts

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51:28
Replay: how good signals mislead great startups
Early traction is dangerous if shallow. In this office hours, we talked about going beyond the surface, testing actual urgency, and staying grounded…
 • 
JDM
 and 
Cameron Law
1
38:17
Office Hours: traction, demos, and the cold start trap
We unpacked the patterns behind early startup struggles — loyal users that don’t grow, demos that don’t convert, and platforms that attract one side of…
 • 
JDM
 and 
Cameron Law
57:03
Waitlists, LOIs, and why Shaq won’t return our calls
Most waitlists are undercooked newsletters in disguise. Plus: using LOIs to unlock funding, when investors say "later" but mean "no", and whether your…
 • 
JDM
 and 
Cameron Law
Traction Thinking
Traction Thinking
Traction Thinking dishes out snark-powered playbooks that help first-time founders turn half-baked ideas into venture-scale traction — faster than you can say “pivot.”
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