Great advice! It totally makes since that the concierge MVP approach is a game-changer for two-sided marketplaces. So many founders get seduced by the shiny platform and forget that the core risk isn’t “can we build it,” but “will both sides actually transact?”
You are right that manually facilitating those first 5-10 deals forces you to confront the real friction (or lack of demand) early, and it proves liquidity before you invest in code. I would imagine too many beautifully built marketplaces sit empty because this step was skipped.
Love the reminder: the platform just scales what already works—the value is in the connections, not the features. Thanks for the clear, actionable redirect!
Great advice! It totally makes since that the concierge MVP approach is a game-changer for two-sided marketplaces. So many founders get seduced by the shiny platform and forget that the core risk isn’t “can we build it,” but “will both sides actually transact?”
You are right that manually facilitating those first 5-10 deals forces you to confront the real friction (or lack of demand) early, and it proves liquidity before you invest in code. I would imagine too many beautifully built marketplaces sit empty because this step was skipped.
Love the reminder: the platform just scales what already works—the value is in the connections, not the features. Thanks for the clear, actionable redirect!
Great insight and content. Thanks
Appreciate the support from one of our regular readers!
Love it. ABV... Always Be Validating