Hey friends 👋
This week we tackled churn that feels like success, customers who love what you built but won’t buy it, and the brutal reality of serving markets that can’t afford you. Classic startup pain — served fresh.
Substack (Tuesday):
We dug into three deceptively common traps: an inventory forecasting tool where customers churn because it works, a school procurement maze that founders are trying to skip instead of solve, and wedding vendors fragmenting into feature chaos. The pattern? Founders optimizing for the wrong problem while ignoring the data screaming at them.
Replay’s above — hit play and dig in.
LinkedIn & YouTube (Friday):
Quick hits from LinkedIn this week:
TAM 101 – Total addressable market isn’t just investor jargon. It’s the difference between a lifestyle business and a venture-scale rocket ship. Know the difference.
Deep tech medical sensors for cows – Cool tech, unclear value prop. If you can’t articulate who benefits and how their life gets better, you’re not ready to sell it, even at $60/head.
Pitch deck pet peeves – Stop building decks, and start building businesses. Your pitch is a communication tool for traction you’ve already earned, not a performance piece to fake momentum you don’t have.
”Moonlighting” etymology drop – Originally referred to illegal nighttime activity by agrarian rebels. So yeah, entrepreneurs are basically continuing that proud tradition of ruffians working by moonlight.
Catch the replay on LinkedIn and see how it all played out →
We’re live every week:
Bring your questions, your traction woes, your failed features — or submit ahead of time.
Want the full schedule? Check the calendar of upcoming Office Hours events →
—Cam & JDM
