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▶️ Service traps, liquidity lies, and the "I wish this existed" fallacy

Founders building custom solutions for every customer, marketplaces connecting people who don't want to be connected, and why "I always wished this existed" isn't validation.

Hey friends 👋

Thanks for the awesome questions! We were able to dive deep on so many critical issues.

As always, the video above is from Tuesday's Substack session where I diagnosed churn problems and called out AI solutions looking for problems. LinkedIn is linked below.

Substack Session (Tuesday):

Cameron had a conflict, so JDM tackled a scaling B2B SaaS with 15% monthly churn (up from 8%), an AI sales analysis tool getting "interesting but not actionable" feedback, and a fintech payments play missing revenue projections by 64%. The theme: distinguishing between product problems, people problems, and positioning problems.

Replay's above — hit play and dig in.

LinkedIn Session (Friday):

We had a great turnout on LinkedIn this week!

Here are the quick hits:

  • Manufacturing QC customization hell – Founder talked to 30+ manufacturers who all do quality control differently. Classic "service as software" trap where you end up building consulting disguised as a startup.

  • Job marketplace with no liquidity – Students want jobs, employers want pre-vetted candidates, but students can't be pre-vetted. When your two sides don't actually want to connect, you don't have a marketplace.

  • Legal automation getting polite nos – Lawyers claim they see "immediate value" but want social proof first. That's not early adopter behavior—that's validation theater in fancy suits.

  • MVP philosophy reset – Stop asking "what's my minimum viable product?" Start asking "what do I need to learn next?" Build the smallest thing to get that data, not some arbitrary feature checklist.

Catch the replay on LinkedIn and see how it all played out →

We're live every week:

  • Tuesdays 9am PT on Substack

  • Fridays 12pm PT on LinkedIn

Bring your questions, your traction woes, your failed features — or submit ahead of time.

Want the full schedule? Check the calendar of upcoming Office Hours events →

—JDM & Cam

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