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🔀 The Pivot
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🧠 Traction isn't just sales. It's a ladder.
When you're so obsessed with closing deals that you skip the eight rungs before it that make the sale possible.
22 hrs ago
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JDM
1
1
🔀 The pilot anti-pattern
The Pivot: This week's anti-pattern? Pilots that test for feasibility, before you have viability.
Nov 12
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JDM
and
Cameron Law
3
2
▶️ Seasonal drag, marketplace gaps, and the adjuster's dilemma
On last week's office hours... Your users love you. Your revenue model hates them. Or: they'd totally pay — if only they controlled the budget. Three…
Nov 10
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JDM
1
1
22:19
Replay: AI brand voice, economic buyers, and the taco dilemma
Your customers say they love your product but won't pay for it. You're serving the user, but the buyer controls the budget. And somewhere, there's a…
Nov 4
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JDM
and
Cameron Law
3
1
28:57
October 2025
Replay: Churn math, franchise squeeze, and wedding vendor whiplash
You solved their problem, so they left. They love you, but can't pay. The product work, but nobody cares. This week: three founders learn the hard way…
Oct 28
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JDM
and
Cameron Law
5
1
1
22:39
🧠 Your TAM is meaningless (and investors know it)
Queue the investor eye roll! “We’re targeting the $500B productivity market, and if we capture just 1%…” Yikes. Here’s why your top-down TAM kills…
Oct 9
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JDM
5
3
1
September 2025
Replay: AI trust gaps, marketplace mismatches, and data paralysis
Quick hits on when "smart" recommendations backfire, why value propositions can't be forced, and the difference between data and actual decisions
Sep 22
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JDM
and
Cameron Law
2
1
32:06
🧠 You don't have users. You have lurkers.
Your churn problem isn't a product problem. Those "early adopters" aren't adopting anything. Here's why your engagement metrics are lying to you — and…
Sep 18
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JDM
2
1
▶️ Service traps, liquidity lies, and the "I wish this existed" fallacy
Founders building custom solutions for every customer, marketplaces connecting people who don't want to be connected, and why "I always wished this…
Sep 15
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JDM
and
Cameron Law
3
1
1
34:59
Why your pilots never convert to sales
You land the pilot, celebrate the traction, then watch it die at contract time. Here's why your 'validation' never turns into revenue — and how to fix…
Sep 11
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JDM
2
1
Replay: Sample sizes, ego splits, and the "everything is free" myth
Most founders are drawing big conclusions from laughably small data sets while avoiding the hard conversations that actually matter. This week: why your…
Sep 8
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JDM
and
Cameron Law
5
1
36:49
The $200K lesson every founder learns the hard way
Three months and $200K down the drain because they were gambling instead of experimenting. Here's the step-by-step system to test your way to traction…
Sep 4
•
JDM
3
1
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