Traction Thinking

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🚀 3-2-1 Traction — the only 3 things I care about in a pitch
Also: finding product-market fit; how to know when customer discovery is complete; the failure of immersive attractions; why PM software sucks; and…
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JDM
New: 🚀 3-2-1 Traction — taking the “how” shovel to your go-to-market
Thanksgiving; the depth of your go-to-market strategy; what you need vs what you think you need; finding new opportunities; how to spend your time…
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JDM
3-2-1 Traction — the most compelling ideas to invest in
What to look for in a first round startup pitch; cringey team slides; product-market fit simplified; cofounder therapy; the bunk of the mindset…
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JDM
October 2023
🚦 3-2-1 Traction — don’t disrupt what works
The opportunity in satisfaction; big markets aren’t enough; habits of successful cofounders; raising a seed round; all of entrepreneurship in 7 steps…
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JDM
1
🚀 3-2-1 Traction — a pitch too clever by half
The best thing to improve your pitch; creating compelling value props; making bad decisions; the danger of delegating early sales; comic relief from…
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JDM
3-2-1 Traction: Celebrating the shitty first draft
Also: how to get lucky, success is irrelevant, Apple’s “mistake”, taking small steps, and getting serious about progress.
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JDM
September 2023
🚦 3-2-1 Traction — Founder-market fit matters more than product-market fit
Also: compelling value props are driven by intrinsic motivation; the simplest way to kill your startup; insight from Hemingway; and making it easy…
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JDM
New: 🚦 3-2-1 Traction — solving problems is easy!
Also in this issue: tackling monkeys, separating fact from conjecture, the future value of present discomfort, and the rise of the Silicon Valley “small…
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JDM
New: 🚀 3-2-1 Traction — evidence, efficiency, and the double diamond
Also in this issue: what you signal through your use of equity, problematic mindsets, and a cheeky jab from Steve Blank.
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JDM
August 2023
New: 🚦 3-2-1 Traction — growth hacking, advisory boards, and pitch deck prettiness
Also in this issue: the single most powerful way to think about a startup, lessons from Nvidia's strong earnings report, and staying curious about your…
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JDM
3-2-1 Traction: Venture studios, hidden risk, and the beginner’s mind
Also: the glorification of ideas, foolish opinions, and a question to help you bias toward action.
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JDM
3-2-1 Traction: The drivers of momentum, key SaaS benchmarks, and my dumb mistake
Also in this issue: the utility of diversity, and how successful companies create unbeatable focus.
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JDM
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