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🚦 3-2-1 Traction
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🧠Deep dive — the 3 rules of startups
Startups are really hard, but they’re not complicated: first know what the thing is; know what you know vs what you’ve assumed; test the riskiest…
Aug 15
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🧠Deep dive — the 3 rules of startups
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July 2024
🧠Deep dive — the ultimate guide to product-market-fit
Get 10 startup experts together and you'll get 10 definitions — and none will be actionable. But the product-market fit spectrum is. Let's stage-gate…
Jul 27
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🧠Deep dive — the ultimate guide to product-market-fit
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🧠Deep dive — learning to love constraints
Innovation requires first understanding the rules of the game: constraints. Then, discarding the constraints you can, and embracing the ones you can’t…
Jul 18
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🧠Deep dive — learning to love constraints
tractionthinking.substack.com
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🧠Deep dive — 3 steps to go from "we can't" to "we can if"
It’s common to feel stuck with no good choices, but we usually aren't. Here's a 3-step reframing process to force your brain into creating some choices…
Jul 11
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🧠Deep dive — 3 steps to go from "we can't" to "we can if"
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May 2024
🧠Deep dive — 3 ways to level up customer interviews (that most founders 🦆 up)
Over the years, I’ve walked literally thousands of entrepreneurs through the customer interview process. The hardest part? Figuring out what to say to…
May 23
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🧠Deep dive — 3 ways to level up customer interviews (that most founders 🦆 up)
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🧠Deep dive — 5 pitching mindset shifts (and 5 mistakes to avoid)
By avoiding common mistakes and thinking like the founder of a fundable startup, you can dramatically increase your chances of getting capital.
May 9
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🧠Deep dive — 5 pitching mindset shifts (and 5 mistakes to avoid)
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March 2024
🚦 3-2-1 Traction — March 26th, 2024
In this issue: your customer isn’t who you think; what you measure signals your intent; runway is measured in pivots; go-to-market strategy; first…
Mar 26
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🚦 3-2-1 Traction — March 26th, 2024
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🧠Deep dive — top 3 PMF mistakes (and how to avoid them)
Product-market fit is hard enough. Don't trip over your own shoelaces.
Mar 14
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🧠Deep dive — top 3 PMF mistakes (and how to avoid them)
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February 2024
🧠Deep dive — when business models turn evil
How do you know if a feature is valuable?
Feb 29
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🧠Deep dive — when business models turn evil
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🚦 3-2-1 Traction: raising money in a down market
Also in this issue: avoiding long-negotiated deals; a return to basics; writing high-quality ChatGPT prompts; and the evolving role of founders.
Feb 6
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🚦 3-2-1 Traction: raising money in a down market
tractionthinking.substack.com
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🚦 3-2-1 Traction — the conversation in the customer’s head
Selling is directly tied to your ability to participate in this conversation. Also: defining the right MVP; how NOT to design value props; running a…
Feb 1
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🚦 3-2-1 Traction — the conversation in the customer’s head
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January 2024
🧠Deep dive — how to choose the right metrics (without wasting time on irrelevant ones)
Let's talk about what's available to measure, how you pick the right measurement, and where to place your focus. It's a deep dive into Pirate Metrics…
Jan 19
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🧠Deep dive — how to choose the right metrics (without wasting time on irrelevant ones)
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