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🚦 3-2-1 Traction
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🧠the 8 things investors look for in a pitch (that you should too)
Let's dive deep into the 8 T's: team, TAM, timing, traction, theory, tracking, terms, and technology.
Nov 16, 2024
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🧠the 8 things investors look for in a pitch (that you should too)
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🧠How to craft a perfect elevator pitch
Let's talk about what goes into a killer elevator pitch — and some common mistakes you’d do well to avoid. Plus! Four fill-in-the-blank templates you…
Nov 8, 2024
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🧠How to craft a perfect elevator pitch
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August 2024
🧠Deep dive — the 3 rules of startups
Startups are really hard, but they’re not complicated: first know what the thing is; know what you know vs what you’ve assumed; test the riskiest…
Aug 15, 2024
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🧠Deep dive — the 3 rules of startups
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July 2024
🧠Deep dive — the ultimate guide to product-market-fit
Get 10 startup experts together and you'll get 10 definitions — and none will be actionable. But the product-market fit spectrum is. Let's stage-gate…
Jul 27, 2024
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🧠Deep dive — the ultimate guide to product-market-fit
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🧠Deep dive — learning to love constraints
Innovation requires first understanding the rules of the game: constraints. Then, discarding the constraints you can, and embracing the ones you can’t…
Jul 18, 2024
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🧠Deep dive — learning to love constraints
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🧠Deep dive — 3 steps to go from "we can't" to "we can if"
It’s common to feel stuck with no good choices, but we usually aren't. Here's a 3-step reframing process to force your brain into creating some choices…
Jul 11, 2024
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🧠Deep dive — 3 steps to go from "we can't" to "we can if"
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May 2024
🧠Deep dive — 3 ways to level up customer interviews (that most founders 🦆 up)
Over the years, I’ve walked literally thousands of entrepreneurs through the customer interview process. The hardest part? Figuring out what to say to…
May 23, 2024
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🧠Deep dive — 3 ways to level up customer interviews (that most founders 🦆 up)
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🧠Deep dive — 5 pitching mindset shifts (and 5 mistakes to avoid)
By avoiding common mistakes and thinking like the founder of a fundable startup, you can dramatically increase your chances of getting capital.
May 9, 2024
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🧠Deep dive — 5 pitching mindset shifts (and 5 mistakes to avoid)
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March 2024
🚦 3-2-1 Traction — March 26th, 2024
In this issue: your customer isn’t who you think; what you measure signals your intent; runway is measured in pivots; go-to-market strategy; first…
Mar 26, 2024
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🚦 3-2-1 Traction — March 26th, 2024
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🧠Deep dive — top 3 PMF mistakes (and how to avoid them)
Product-market fit is hard enough. Don't trip over your own shoelaces.
Mar 14, 2024
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🧠Deep dive — top 3 PMF mistakes (and how to avoid them)
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February 2024
🧠Deep dive — when business models turn evil
How do you know if a feature is valuable?
Feb 29, 2024
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🧠Deep dive — when business models turn evil
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🚦 3-2-1 Traction: raising money in a down market
Also in this issue: avoiding long-negotiated deals; a return to basics; writing high-quality ChatGPT prompts; and the evolving role of founders.
Feb 6, 2024
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🚦 3-2-1 Traction: raising money in a down market
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