🧠 Deep Dives

Every intro is a bet. Are you worth the risk?

Borrowed credibility. Burned bridges. Welcome to the social economy of startups — where every intro is a bet, and your follow-through is the return.

Jul 31 •

and

Your pitch deck is a crime scene.

Here are 5 pitch deck slides that should be charged with killing investor interest.

Jul 24 •

🧠 Stop betting the house on a maybe

Too many founders bet the whole roadmap on a compliment. Here’s how to size your startup bets to match the evidence — and avoid building a mansion on a…

Jul 17 •

and

This founder ran the long game — and won

How startups are like marathons, and what founders can learn from one founder’s finish line — and why it’s only the beginning.

Jul 3 •

and

🧠 Deep dive — the 6 weapons killing your startup’s progress

Your startup doesn’t need more features. It needs Adderall.

May 8 •

🧠 That’s not a startup. It's a feature with a pitch deck

Startups scale. Features get Sherlocked. Here's how to tell the difference.

Apr 24 •

and

🧠 What your burn rate isn’t telling you

A 12-month runway sounds great — until you realize you’ve been burning to prove nothing.

Apr 17 •

How to spot a VC who will absolutely ruin your life

Some investors help you scale; others demand KPIs before your MVP is live. Get funded without getting f**ed — here’s how to spot the red flags before…

Apr 10 •

🧠 What investors actually mean by “big market”

Here’s a three-part framework for what investors are actually looking for in a pitch: a Credible Theory of Hugeness.

Apr 4 •

🧠 Congrats on your “traction” — here’s a participation trophy

Here are 5 traction metrics that don’t mean what you think they mean. They're just a heavy hit of hopium.

Mar 20 •

🧠 Move twice as fast — the Traction Model for startups

Reach your next milestone in half the time — without burning time or money on the wrong things.

Mar 13 •

🧠 The 10 startup vanity metrics that scream red flag

These are metrics founders love to flex — but that make investors, customers, and anyone who knows real traction cringe.

Mar 7 •

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