🧠 Deep Dives

🧠 Your TAM is meaningless (and investors know it)

Queue the investor eye roll! “We’re targeting the $500B productivity market, and if we capture just 1%…” Yikes. Here’s why your top-down TAM kills…

Oct 9 •

🧠 You don't have users. You have lurkers.

Your churn problem isn't a product problem. Those "early adopters" aren't adopting anything. Here's why your engagement metrics are lying to you — and…

Sep 18 •

Why your pilots never convert to sales

You land the pilot, celebrate the traction, then watch it die at contract time. Here's why your 'validation' never turns into revenue — and how to fix…

Sep 11 •

The $200K lesson every founder learns the hard way

Three months and $200K down the drain because they were gambling instead of experimenting. Here's the step-by-step system to test your way to traction…

Sep 4 •

🧠 Your niche isn’t a slide — it’s the whole damn pitch

Your TAM isn’t a number, your GTM isn’t a grocery list, and your differentiation isn’t a feature dump. They’re all just your niche in disguise.

Aug 28 •

🧠 The investor feedback you're getting is probably wrong

Your pitch deck isn't the problem. Your business model is. The Investor Feedback Pyramid shows you how to separate real feedback from polite rejections…

Aug 22 •

When the problem’s real… but the sale isn’t

They told you the problem was real. They said they’d use the solution. They even smiled during your demo. But when it came time to buy? Crickets. Here’s…

Aug 7 •

Every intro is a bet. Are you worth the risk?

Borrowed credibility. Burned bridges. Welcome to the social economy of startups — where every intro is a bet, and your follow-through is the return.

Jul 31 •

and

Your pitch deck is a crime scene.

Here are 5 pitch deck slides that should be charged with killing investor interest.

Jul 24 •

🧠 Stop betting the house on a maybe

Too many founders bet the whole roadmap on a compliment. Here’s how to size your startup bets to match the evidence — and avoid building a mansion on a…

Jul 17 •

and

This founder ran the long game — and won

How startups are like marathons, and what founders can learn from one founder’s finish line — and why it’s only the beginning.

Jul 3 •

and

🧠 Deep dive — the 6 weapons killing your startup’s progress

Your startup doesn’t need more features. It needs Adderall.

May 8 •

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