🧠 Deep Dives

When the problem’s real… but the sale isn’t

They told you the problem was real. They said they’d use the solution. They even smiled during your demo. But when it came time to buy? Crickets. Here’s…

Aug 7 •

Every intro is a bet. Are you worth the risk?

Borrowed credibility. Burned bridges. Welcome to the social economy of startups — where every intro is a bet, and your follow-through is the return.

Jul 31 •

and

Your pitch deck is a crime scene.

Here are 5 pitch deck slides that should be charged with killing investor interest.

Jul 24 •

🧠 Stop betting the house on a maybe

Too many founders bet the whole roadmap on a compliment. Here’s how to size your startup bets to match the evidence — and avoid building a mansion on a…

Jul 17 •

and

This founder ran the long game — and won

How startups are like marathons, and what founders can learn from one founder’s finish line — and why it’s only the beginning.

Jul 3 •

and

🧠 Deep dive — the 6 weapons killing your startup’s progress

Your startup doesn’t need more features. It needs Adderall.

May 8 •

🧠 That’s not a startup. It's a feature with a pitch deck

Startups scale. Features get Sherlocked. Here's how to tell the difference.

Apr 24 •

and

🧠 What your burn rate isn’t telling you

A 12-month runway sounds great — until you realize you’ve been burning to prove nothing.

Apr 17 •

How to spot a VC who will absolutely ruin your life

Some investors help you scale; others demand KPIs before your MVP is live. Get funded without getting f**ed — here’s how to spot the red flags before…

Apr 10 •

🧠 What investors actually mean by “big market”

Here’s a three-part framework for what investors are actually looking for in a pitch: a Credible Theory of Hugeness.

Apr 4 •

🧠 Congrats on your “traction” — here’s a participation trophy

Here are 5 traction metrics that don’t mean what you think they mean. They're just a heavy hit of hopium.

Mar 20 •

🧠 Move twice as fast — the Traction Model for startups

Reach your next milestone in half the time — without burning time or money on the wrong things.

Mar 13 •

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