Traction Thinking
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🔀 The Pivot
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🔀 The Pivot
🔀 The "just get users first" trap
This week in The Pivot: when you say you want to get users first before you start charging, what we hear is you're gonna build a hobby first, and figure…
Dec 15
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JDM
1
1
🔀 Don't take objections at face value
This week in The Pivot: when a potential customer says "X controls the budget", or "you need to integrate with Y", how can you tell if it's areal…
Dec 8
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JDM
1
1
🔀 Your price isn't the problem
This week in The Pivot: You launch, they try it, they love it, and they don't buy. "It's too expensive", they say. But they're lying to you. It's not…
Nov 25
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JDM
1
1
🔀 Why do customers who "love" your product refuse to pay?
This week in The Pivot: 4.8 stars. Rave reviews. "Way better than competitors." Then crickets when payment is due. The problem isn't your pricing—it's…
Nov 17
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JDM
and
Cameron Law
3
2
🔀 The pilot anti-pattern
The Pivot: This week's anti-pattern? Pilots that test for feasibility, before you have viability.
Nov 12
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JDM
and
Cameron Law
4
2
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