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🚦 3-2-1 Traction
🧠 Deep Dives
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🧠 Deep dive — the 3 rules of startups
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🧠 Deep dive — Slow Startup Suicide: how to kill your startup and never know why
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🧠 Deep dive — ditch aimlessness and set clear goals for 2024
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2
🚦 3-2-1 Traction — don’t disrupt what works
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🚦 3-2-1 Traction

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🚦 3-2-1 Traction — March 26th, 2024
In this issue: your customer isn’t who you think; what you measure signals your intent; runway is measured in pivots; go-to-market strategy; first…
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JDM
🚦 3-2-1 Traction: raising money in a down market
Also in this issue: avoiding long-negotiated deals; a return to basics; writing high-quality ChatGPT prompts; and the evolving role of founders.
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JDM
🚦 3-2-1 Traction — the conversation in the customer’s head
Selling is directly tied to your ability to participate in this conversation. Also: defining the right MVP; how NOT to design value props; running a…
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JDM

🧠 Deep Dives

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🧠 the 8 things investors look for in a pitch (that you should too)
Let's dive deep into the 8 T's: team, TAM, timing, traction, theory, tracking, terms, and technology.
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JDM
4
🧠 How to craft a perfect elevator pitch
Let's talk about what goes into a killer elevator pitch — and some common mistakes you’d do well to avoid. Plus! Four fill-in-the-blank templates you…
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JDM
🧠 Deep dive — the 3 rules of startups
Startups are really hard, but they’re not complicated: first know what the thing is; know what you know vs what you’ve assumed; test the riskiest…
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JDM

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🧠 How to craft a perfect elevator pitch
Let's talk about what goes into a killer elevator pitch — and some common mistakes you’d do well to avoid. Plus! Four fill-in-the-blank templates you…
 • 
JDM
🧠 Deep dive — the 3 rules of startups
Startups are really hard, but they’re not complicated: first know what the thing is; know what you know vs what you’ve assumed; test the riskiest…
 • 
JDM
🧠 Deep dive — the ultimate guide to product-market-fit
Get 10 startup experts together and you'll get 10 definitions — and none will be actionable. But the product-market fit spectrum is. Let's stage-gate…
 • 
JDM
Traction Thinking
Traction Thinking
Traction Thinking provides weekly deep dives for first-time founders of scalable, venture-backable startups who want to launch sooner and scale faster.
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