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🚦 3-2-1 Traction
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🚦 3-2-1 Traction

🚦 3-2-1 Traction — March 26th, 2024
In this issue: your customer isn’t who you think; what you measure signals your intent; runway is measured in pivots; go-to-market strategy; first…
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JDM
🚦 3-2-1 Traction: raising money in a down market
Also in this issue: avoiding long-negotiated deals; a return to basics; writing high-quality ChatGPT prompts; and the evolving role of founders.
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JDM
🚦 3-2-1 Traction — the conversation in the customer’s head
Selling is directly tied to your ability to participate in this conversation. Also: defining the right MVP; how NOT to design value props; running a…
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JDM
🚦 3-2-1 Traction: finding your next 10x customers
Also in this issue: finding your first 100 customers; deciding how to much to raise; the art of the simple; how AI will change the startup process; and…
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JDM
🚦 3-2-1 Traction — it’s not about the money
Also — the role of product in fundraising; timing; bootstrapping; and how to think about speed versus quality.
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JDM
🚦 3-2-1 Traction — let’s freaking do this!
In this issue: a challenge for the new year; how to find product-market fit faster; why learning does not make progress; completing your customer’s…
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JDM
🚦 3-2-1 Traction: vibes ≠ data
Also in this issue: chronically underpriced B2B SaaS; the startup death trap; interrogating certainty; and the value of confusion.
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JDM
🚦 3-2-1 Traction — you can’t steer a stationary ship
Also in this issue: the 7 T’s of startups, the ideal founding team, government-run venture capital funds, and the timeless wisdom of “no mud, no lotus”.
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JDM
🚦 3-2-1 Traction — your idea sucks (and that’s fantastic)
Also in this issue — how deeply should you know your customer; how do you find your early adopters; how to create community; why project management apps…
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JDM
🚦 3-2-1 Traction — what founders get wrong about pitching
Also: find, validate, and sell to the right customer; how to “do” transparency; a business model crash course; the value of colocation; and more.
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JDM
3
🚦 3-2-1 Traction — the only 3 things I care about in a pitch
Also: finding product-market fit; how to know when customer discovery is complete; the failure of immersive attractions; why PM software sucks; and…
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JDM
🚦 3-2-1 Traction — taking the “how” shovel to your go-to-market
Thanksgiving; the depth of your go-to-market strategy; what you need vs what you think you need; finding new opportunities; how to spend your time…
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JDM
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